Wednesday, September 20, 2006

A new triumph

The South African Axe Get a Girlfriend Campaign had a phenomenal run at the recent The Loerie Awards). The campaign achieved a gold Loerie for TV, Print and Mixed Media, a Bronze for Radio, and the overall Grand Prix Award in the Advertising Mixed Media Categoiry.

The Got a Girlfriend Viral received a silver Loerie, with the website getting a bronze.

[Thanks, Jordan]