Thursday, June 28, 2007

Get dirty

Tuesday, June 19, 2007

Make your own Bomchickawahwah video

You can create your very own Bomchickawahwah clip featuring a Bomchickawahwah girl of your choice. The whole site is in Dutch but if you move your mouse over one of the girls and click on 'Clip Maken' you'll be able to check out the slick online editor.

Get a girlfriend

Brand: AXE Deo
Agency: Lowe Bull, Johanesburg, South Africa
Creative Director: Gareth Lessing
Art Director: Adam Livesey
Copywriter: Matthew Brink
Photographer: Clive Stewart


Friday, June 15, 2007

Construction workers

While women might hate getting cat calls from construction workers, men, on the other hand, love any attention they can get and Axe is taking advantage of this in a new Bom Chika Wah Wah promotion that has females dressed as construction workers cat calling men as they walk by.
Men walking through the West End in Dallas were subjected to whistles and suggestive remarks from this construction crew. A “Bom Chicka Wah Wah” sticker on their hardhats was the only overt branding, besides an occasional shout of something like, “You must be wearing Axe.”


Agency: Uncle Grey, Copenhagen, Denmark
Creative Director: Per Pedersen
Art Director: Rasmus Gottliebsen
Production: Pre-Press

The Secret Agent

Thursday, June 07, 2007

Axe - Now with added Bom Chicka wah wah

The Bom Chika Wah Wah's world tour. Pick your country. Visit AXEBCWW

Wednesday, June 06, 2007

The Bom Chicka Wah Wah's

The world's most naughtiest band!

Tuesday, June 05, 2007

Axe Church

Created by VegaOlmosPonce and produced by Rebolucion for Unilever Argentina

Saturday, June 02, 2007

Academia AXE

To teach to the art of the seduction and the tricks to bind more effective is not easy task, but it is the challenge that Axe has self-imposed in its original campaign ACADEMIA AXE UNLIMITED, developed by Vega Olmos-Ponce in 2005.

Axe launch party in Romania

Here are some picture from the new Axe launch in Romania. Unfortunately, I wasn't present. Looks like I've missed meeting some pretty hot girls!

Friday, June 01, 2007


This Axe campaign for the Argentinian market whose concept is based on a combination of two fragrances, was developed by VegaOlmosPonce, the agency responsible for the Latin-American markets. The campaign also include this commercial.

Client: Unilever Argentina
Product: Axe
Agency: VegaOlmosPonce
Creative Director: Hernán Ponce

via brief blog