Axe Vice - Lingerie

Agency: Lowe Ginkgo, Uruguay
Creative Director: Gabriel Román
Art Directors: Agustín Acosta, Gerardo Daud, María Elena de Paula
Copywriters: Fernando De Clemente, Jorge González, Sebastián Mir, Alvaro Palombo

Clever effort from Uruguay.
These stickers were placed in the main discotheque's bathrooms of Montevideo (Uruguay). The printed shadow made boys believe that it was real lingerie. Cheeky!

via adverbox