Axe Sauce

Released: July 2008
Advertiser: Unilever
Brand name: AXE
Agency: BBH ASIA PACIFIC
Country: SINGAPORE

[via Coloribus]

Men Wash

Axe just launched a new campaign in Romania: "Men Wash". A Mercedes-Benz truck was transformed in a car wash, where pretty girls will wash 'dirty' men. The truck will be shown at major music events in Romania during this summer.

More pictures here