Tuesday, May 19, 2009

Axe - Calendar

As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, They aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.

Agency: When Gee Seoul, South Korea.

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Sunday, May 17, 2009

Axe - Body Language

Bronze at Clio 2009

Advertising Agency: ponce buenos aires, Buenos Aires
Sound Design Company:No problem, Buenos Aires
Executive Creative Director:Hernán Ponce/Walter Aregger/Hernán Ibarra
Art Director:Juan Manuel Montero
Director:Luciano Podcaminsky
Editor:Eliane Katz
Production Company:Rebolución, Buenos Aires
Music Company:Animal Music, Buenos Aires
Agency Producer:Roberto Carsillo/Selva Dinelli
Account Executive:Nestor Ferreyro/Francisco Odriozola
Copywriter:Rafael Santamarina
Executive Producer:Patricio Alvarez Casado
Other:Vanina Rudaeff (Client Services Director)

Axe - Day and Night

Silver at Clio 2009
Advertising Agency: Ponce, Buenos Aires
Executive Creative Director: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Director: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executive: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Other: Client Services Director: Vanina Rudaeff

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Tuesday, May 12, 2009

Axe Dry Sharp Focus: Paranoid Eye

Product: Axe Dry Sharp Focus
Agency: Vegaolmosponce, Buenos Aires
Creative Director: Joaquin Cubria
Art Director: Roberto Carsillo
Copywriter: Jose Silva
Director: Hernan Ponce

AXE: "1 man vs. 6.000 women"

How to turn the wellknown Axe effect into a live stunt. 
Every year Europe's largest womens running event takes place in Aarhus, Denmark. More than 6.000 women paticipated in the race and an enourmous crowd along the roads was following the event. Immediatly after the race begins, a man in an AXE T-shirt jumps over the fence approximately 100 meters after the starting line. He begins to spray himself with AXE deodorant and start to run along the route, when the 6.000 women gets near him. From the point of view of the spectators along the road, they saw a man - wearing an AXE T-shirt - that was being hunted by over 6.000 woman. 
Great stunt!

Agency: Uncle Grey Aarhus, Denmark.

Saturday, May 09, 2009

Axe Fixers

Axe Fixers is one of the best places to go when you lack inspiration on how to prank your friends. If toothpaste on the face and marker pens on the body are a bit demodé, The Fixer Show shows you all the, well, devilishly right ways.

For your viewing pleasure and video instructions, there's also a YouTube channel available: