Axe - Chocoman Hunter
Participants hunt for chocolate-flavored “Chocoman”, the CM character of AXE Darktemptaion, using their cell phones and compete with each other over the number of points accumulated to win the prize money.
The mobile website recorded about 3 million PV, and about 1 million AXE products were sold during this term.
More about the campaign here
posted by claudiu at 14.7.09
3 Comments:
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Impressive numbers, I think that with a good idea and a great ad, you can sell almost everything on the web.
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