Wednesday, April 20, 2011

Axe - Sweet Smell Not Sweaty

"Sweet Smell Not Sweaty" is an integrated campaign that combines film, print, web and even a game of Facebook , called Sweet Moves. The commercial is the center of the campaign, called "Jumpman" showing a basketball player heading to give a buried, when faced with a nice surprise.

Creation of BBH Asia Pacific, produced by Lime Production and direction of Luis Gerard. The forms were photographed by Matt Hoyle, and the game was produced by Active, Singapore.

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Tuesday, April 19, 2011

Axe - Jumpman

Agency: BBH
Creative Director: Steve Elrick
Creative team: Paul Downs and Dave Thackray
Agency TV Producer: Daphne Ng
Business Director: David Webster
Account Manager: Emah Zaini
Account Executive: Alexandra Moore

Director: Luis Gerard
Production House: Lime Production
Post Production: Finito Films
Music composition: A-Bomb Music
Sound Design / Full Mix: The Gunnery

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