Friday, September 30, 2011

Lynx - Rugby Rules

LYNX - Rules to Rugby from Soap Creative on Vimeo.

Done by Soap Creative, Sydney, Australia

Thursday, September 29, 2011

Lynx - News girl

Start the video, click the progress bar, and then press the 5,7,3, and 8 keys, in that order. The effect is called "shortcut scrubbing." You're in for a nsfw-ish surprise.

The responsible agency, Razorfish, says it's the first time it's ever been used in an ad. So, congratulate them.

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Tuesday, September 06, 2011

Axe - Play, Boy!

Brief:  And and Vh1 Ticket to Ride is having a competition where they will be sending two lucky boys on an all-expense paid trip to attend the Halloween Party in the PlayBoy Mansion

Insight:  The first thing you do when you get your hands on a Playboy is to head straight to the center spread.

Idea:  Get to the centre spread in the fastest time and you and a friend could be on your way to the Playboy Mansion

Advertising Agency: 22feet, India
Creative Director: Vinod Moolacherry
Art Directors: Deepu Sasikumar, Seema Parab
Copywriter: Brijesh Jacob

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